BRAND ACTIVATION PLATFORM
BUILT FOR CONSUMERS AND BRANDS
BRAND ACTIVATION
PLATFORM
BUILT FOR CONSUMERS AND BRANDS

Customer Engagement

ReImagined.

Meet the first of its kind brand activation platform that uses Smart Digital Objects called “Vatoms” to harness, measure and maximize the influence of your most loyal customers, while providing them with a rich, new, brand engagement, experiential and communication channel.

 

Brands use our platform to design, deploy and distribute rich augmented engagement programs and campaigns that delight, measure and maximize the influence of your most loyal customers.

Varius reinvents the way brands engage and measure customer engagement.

Customer Engagement

ReImagined.

Meet the first of its kind brand activation platform that uses Smart Digital Objects called “Vatoms” to harness, measure and maximize the influence of your most loyal customers, while providing them with a rich, new, brand engagement, experiential and communication channel.

Brands use our platform to design, deploy and distribute rich augmented engagement programs and campaigns that delight, measure and maximize the influence of your most loyal customers.

Varius reinvents the way brands engage and measure customer engagement.

Technology

Varius is pioneering the proliferation of ‘Smart Digital Objects’ to drive value for both brands and consumers.  As the lines between physical and digital worlds blur, Varius is creating new customer engagement models. The days of ‘hits’ and banner ads on websites will seem blunt and ineffective tools in this new world.  With Varius, brands are empowered to engage directly with their customers– whenever and however they wish.

Technology

Varius is pioneering the proliferation of ‘Smart Digital Objects’ to drive value for both brands and consumers.  As the lines between physical and digital worlds blur, Varius is creating new customer engagement models. The days of ‘hits’ and banner ads on websites will seem blunt and ineffective tools in this new world.  With Varius, brands are empowered to engage directly with their customers– whenever and however they wish.

The Platform

Varius gives brands the power to engage directly with consumers in new and exciting ways— launch marketing campaigns, identify brand advocates, engage users on a one-to-one basis, and measure long-term brand advocacy.

The Platform

Varius gives brands the power to engage directly with consumers in new and exciting ways— launch marketing campaigns, identify brand advocates, engage users on a one-to-one basis, and measure long-term brand advocacy.

Drive consumer action and long-term emotional connections through direct, highly relevant, meaningful and timely brand interactions and experiences.

Varius provides new capabilities for brands to create unified experiential marketing campaigns— a persistent direct channel for customer communication, commerce, and lifelong relationships.

  • Activations and Promotions
  • Experiential Marketing
  • Digital Campaigns
  • Drive to Retail

Move beyond legacy, codified and even confusing point-based loyalty programs to deliver real rewards based on the advocate’s actual behavior. 

Varius Brand Activation Platform and Smart Digital Objects connect brands with consumers at the right time and the right place, resulting in motivated fans of the brand and reinforced positive behavior. Activation and reward strategies strengthen the consumer’s perception of the brand, moving one giant step closer in the path to purchase.

An analytics platform that dramatically improves the effectiveness of brand marketing and outreach programs with deep, rich, and insightful customer behavioral data.

  • Consumer reach:  How many targeted consumers did this campaign activation touch and reach?  
  • Brand relevance: How did your strategy reinforce your brand’s message and core values?
  • Return on investment: What were your benefits vs the cost?
  • Consumer insight: Were you able to capture consumer data, such as emails, social media followers and other future marketing opportunities?
  • Consumer behavioral analysis: What key brand behavioral objectives were met? What was the most effective customer journey that positively affected desired behavior?
  • Amplification: Identify your most influential advocates to create affinity and drive expanded activation.

Instead of the “one-and-done” mentality, brands must transform their thinking about how they interact with customers.

Brands must shift their thinking— to create rich, ongoing conversations between the consumer and brand seamlessly and consistently across multiple channels.

Brands can now create seamless, ongoing conversations with customers across a spectrum of digital and physical touchpoints. The result? Deeper, more intimate and personalized relationships, which build and strengthen engagement, loyalty, trust.

Move your brand loyalty insights beyond surveys and research with one-to-one, direct connections to your brand fans, advocates and ambassadors.

Varius helps brands collect real-time behavioral data, actionable insights, and key trends from your most loyal customers. This drives deeper, meaningful engagements and relationships, and quantifies key business drivers.

Varius Solutions is leading how brands use blockchain technology to engage their customers and stakeholders.

Varius’ brand activation platform helps brands generate campaigns using
Smart Digital Objects. Using Varius, brands can alternatively deploy programs and campaigns that leverage blockchain technology to deliver the highest levels of experience, authenticity, and security.

How It Works

  • Brand distributes digital objects to consumers via existing channels.

  • Brand establishes direct-to-consumer channel via digital object on their device (with or without an app)

  • Brand engages directly with consumers through the Smart Digital Object channel (campaigns, promotions, digital experiences, etc.)

  • Consumers get rewarded for their valuable time and desired brand behaviors.

  • Brand advocates drive in more consumers and brand advocates.

  • Brand distributes digital objects to consumers via existing channels.

  • Brand establishes direct-to-consumer channel via digital object on their device (with or without an app)

  • Brand engages directly with consumers through the Smart Digital Object channel (campaigns, promotions, digital experiences, etc.)

  • Consumers get rewarded for their valuable time and desired brand behaviors.

  • Brand advocates drive in more consumers and brand advocates.

How Brands Benefit

Direct Connection

Cut through the noise and clutter of advertising. Avoid costly and increasingly ineffective marketing strategies. Turn one-way communication and into one-to-one connections with your customers and brand advocates.

Timely Engagement

Engaging the consumer at the right place and the right time is vital to delivering a meaningful marketing experience. With Varius, your brands can meet consumers on their time with the perfect experience and message for their needs.

Feedback & Insights

Are your campaigns resulting in an uplift in brand activation metrics? Is your continuous engagement building greater brand advocacy amongst your top customers? Are you achieving your 1-1 communication goals with your customers? Unlock key engagement and advocacy insights and take the guesswork out of brand-building.

Brand Loyalty

What better way to retain customers than to establish a rewarding, highly-relevant relationship with them. Varius provides the canvas and the conduit that allows brands to develop and deploy highly personalized experiences, immersing customers in a more relevant and meaningful relationship with the brand.

Amplified Word-of-Mouth

Brand advocacy is the cheapest and most effective form of advertising. With Varius, your brands can directly reward its advocates in relevant and meaningful ways, amplifying reach and word-of-mouth m and brand results. Brands can now redefine the meaning of customer engagement and generate greater customer lifetime value.

Revenue & LTV

Engaging your brand fans with relevance and personalized experiences is one of the most effective ways to strengthen brand loyalty and spread word-of-mouth. With a direct-to-customer connection, contextual offers, and rewarded behavior, brands now have the ability to redefine the meaning of customer engagement and brand loyalty.

How Brands Benefit

Direct Connection

Cut through the noise and clutter of advertising. Avoid costly and increasingly ineffective marketing strategies. Turn one-way communication and into one-to-one connections with your customers and brand advocates.

Timely Engagement

Engaging the consumer at the right place and the right time is vital to delivering a meaningful marketing experience. With Varius, your brands can meet consumers on their time with the perfect experience and message for their needs.

Feedback & Insights

Are your campaigns resulting in an uplift in brand activation metrics? Is your continuous engagement building greater brand advocacy amongst your top customers? Are you achieving your 1-1 communication goals with your customers? Unlock key engagement and advocacy insights and take the guesswork out of brand-building.

Brand Loyalty

What better way to retain customers than to establish a rewarding, highly-relevant relationship with them. Varius provides the canvas and the conduit that allows brands to develop and deploy highly personalized experiences, immersing customers in a more relevant and meaningful relationship with the brand.

Amplified Word-of-Mouth

Brand advocacy is the cheapest and most effective form of advertising. With Varius, your brands can directly reward its advocates in relevant and meaningful ways, amplifying reach and word-of-mouth m and brand results. Brands can now redefine the meaning of customer engagement and generate greater customer lifetime value.

Revenue & LTV

Engaging your brand fans with relevance and personalized experiences is one of the most effective ways to strengthen brand loyalty and spread word-of-mouth. With a direct-to-customer connection, contextual offers, and rewarded behavior, brands now have the ability to redefine the meaning of customer engagement and brand loyalty.

Who We Work With

Who We Work With

CPG

Traditionally, consumer brands have handed products – and insights – to retailers. With Varius blending physical and digital worlds, CPG brands can now directly engage with their customers, launch promotions, and identify and reward their top brand advocates.

CPG

Traditionally, consumer brands have handed products – and insights – to retailers. With Varius blending physical and digital worlds, CPG brands can now directly engage with their customers, launch promotions, and identify and reward their top brand advocates.

Sports & Entertainment

Varius empowers brands to create powerful entertainment experiences before, during, and after events. Continuously interact with your fans, create captivating mobile content, and turn engaged attendees into raving fans.

Sports & Entertainment

Varius empowers brands to create powerful entertainment experiences before, during, and after events. Continuously interact with your fans, create captivating mobile content, and turn engaged attendees into raving fans.

Agencies

Powerful entertainment experiences must follow with captivating digital experiences after the event. Continuously interact with your fans, create mobile content engagement, and turn attendees into raving fans.

Agencies

Powerful entertainment experiences must follow with captivating digital experiences after the event. Continuously interact with your fans, create mobile content engagement, and turn attendees into raving fans.

Retailers

Share the story behind your customers’ favorite products. Show sneak peeks into upcoming arrivals. Create member-only rewards. Invite brand fashionistas to events. Incentivize people near your store based on mobile location. It’s not about the item, it’s about the experience. Move beyond one-size-fits-all promotions.

Retailers

Share the story behind your customers’ favorite products. Show sneak peeks into upcoming arrivals. Create member-only rewards. Invite brand fashionistas to events. Incentivize people near your store based on mobile location. It’s not about the item, it’s about the experience. Move beyond one-size-fits-all promotions.

Conferences & Events

Does your brand come to life and engage event attendees? From digital treasure hunts to virtual swag bags of digital or live content and redeemable digital objects and prizes, create unique digital and physical experiences that bring high-traffic and engagement before, during, and after the event.

Conferences & Events

Does your brand come to life and engage event attendees? From digital treasure hunts to virtual swag bags of digital or live content and redeemable digital objects and prizes, create unique digital and physical experiences that bring high-traffic and engagement before, during, and after the event.

Collectibles

Turn static physical objects into dynamic digital experiences for your customers. Think limited edition baseball cards embedded with special context-aware experience as the score of the baseball game changes. Deepen relationships with your fan base through gamification, content experiences, product rewards, and more.

Collectibles

Turn static physical objects into dynamic digital experiences for your customers. Think limited edition baseball cards embedded with special context-aware experience as the score of the baseball game changes. Deepen relationships with your fan base through gamification, content experiences, product rewards, and more.

Gaming

With the rise of esports and massive multiplayer online gaming, brands have significant opportunities to create immersive experiences while seamlessly rewarding gamers across the digital and physical worlds.

Gaming

With the rise of esports and massive multiplayer online gaming, brands have significant opportunities to create immersive experiences while seamlessly rewarding gamers across the digital and physical worlds.

Partners and Investors

 
EOS
Block One
BLOCKv
Galaxy
DMI
 

Partners and Investors

 
EOS
Block One
BLOCKv
Galaxy
DMI
 

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